Summit: Wednesday, September 28th
Fast-paced, concise and information-packed. The agenda for the Social Intranet Summit will inspire you with big ideas and arm you with practical advice for driving business value with social intranets.
See the workshop agenda.
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Coffee & networking
8:00am – 9:00am
- 9:00am – 9:05am

Opening remarks
- 9:05am – 9:45am

Surviving your intranet’s content crisis: content curation on the social intranet
Shel Holtz
There’s no shortage of talk about content curation on the web, but it has a place on your intranet, as well. With search functions suffering on many intranets, well curated content can make a huge difference in the value of the intranet. Employees who take the time to curate both internal and external content based on topics they care about can make it easier for their colleagues to find great content, spark more collaboration, and drive use of other internal social tools. In this session, Shel Holtz will dig into the content curation trend and explore some ways it can be applied to internal communications and employees’ day-to-day online activities. - 9:45am – 10:10am

Social Intranet Study 2011: Prescient/IABC Report from 1400 organizations
Toby Ward
Find out the state of the art for social intranets with Toby Ward as he presents the findings from the 2011 Social Intranet Study which surveyed over 1400 organizations from around the globe. Initial findings show that about 2/3 of organizations how have at least one social media tool on their intranet. Shockingly, there are some pundits that still think social media is a fad. Gain insight into how your company compares with its social intranet efforts. - 10:10am – 10:30am

What’s the purpose of ‘social’ in organizations?
CV Harquail
In this presentation, CV Harquail will focus on how social tools can help organizations flourish by engaging us individually and collectively in the pursuit of the organization’s purpose. She’ll explain how systems of organizational engagement – systems that that help us Enable Identity, Foster Voice, Activate Agency, Cohere Community and Catalyze Purpose — not only meet basic psychological and sociological needs, but also move us to invest our energies in our collective work. CV will also link the lofty concept of collective purpose back to the organization’s day-to-day tasks, so that participants can articulate a ‘business case’ for comprehensive, purpose-supporting systems of engagement. -
Morning break
10:30am – 10:50am
- 10:50am – 11:10am

Overcoming the Fear: What C-Level execs are afraid of when it comes to social intranets
Deane Barker
Let’s face it, the biggest hurdle to overcome with a social intranet is often pure fear. The C-level can be hopelessly gunshy about employees displaying the slightest about of intranet-sanctioned social humanity. The idea of a social network behind the firewall wakes them up in a cold sweat at night. Where did this fear come from? And can it be overcome? - 11:10am – 11:30am

Mobile Intranets: Understanding and Exploring Context of Use
Selma Zafar
Your intranet in your pocket, anytime, anywhere. A modern knowledge worker’s productivity dream can rapidly become a nightmare if your intranet designers don’t take into consideration the idea of “context of use.” Learn how making your intranet mobile isn’t just about miniaturizing it or finding the right mobile style sheet. - 11:30am – 11:50am

The Science Linking Intranets to Happiness
Andy Jankowski
Inspired by Tony Hsieh’s best selling, Delivering Happiness Book and Jenn Lim’s groundbreaking Delivering Happiness Movement, Andy combines current Positive Psychology research with his many years of experience working with intranets to explore the link between intranets and employee happiness. - 11:50am – 12:10pm

Understanding Tagging and Folksonomy
Thomas Vander Wal
Every organization has issues finding information that is shared, but we have a tool in our service we can use to resolve this problem. Learn how to connect information with people interested in it in the words they think of the information. Understanding tagging and folksonomy will help improve how information is not only found but used and reused. -
Lunch Break
12:10pm – 1:00pm
- 1:00pm – 1:30pm

What if Richard Branson Led a Social Intranet Initiative at Virgin?
Mark Fidelman
Where do you begin to learn from one of the world’s most famous billionaire entrepreneurs? How do you follow your dreams and passions and create an empire around them? Famous for the mantra “Screw it, let’s do it”, Sir Richard Branson has pushed the boundaries of business, entrepreneurship and successful brand engagement. But he also taught us for decades that success starts from within; putting employees first (before customers and shareholders). With such great success and creativity, how would Richard Branson lead an E2.0 initiative? This presentation will teach you how Richard Branson would lead an Enterprise 2.0/Social Business initiative. We’ll walk in Branson’s shoes while he builds the case, executes on the strategy and sees the results. What strategies would he use to overcome internal political challenges? Which Virgin companies would he use to kick off a Social Business pilot? Which technologies would he use? How would he integrate the strategy across Virgin Brands?
NOTE: A former employee of Virgin and advisor to Branson has worked with Mark to create this presentation.
- 1:30pm – 2:05pm

The State of Community Management in 2011
Rachel Happe
Community management is an essential part of optimizing a social approach to business and while it has existed for some time online, it is now becoming a mainstream discipline of general management as well as a specific role assigned to the person who does the front line engagement. As a result, the discipline is changing and maturing rapidly. Come hear Rachel Happe of The Community Roundtable share the latest best practices and lessons learned, compiled from the leading practitioners in the space. - 2:05pm – 2:30pm

The public sector Intranet – what should we expect tomorrow?
Alasdair Stuart-Bell
Intranets, their role, their supporting technology, and even their users have undergone a tremendous transformation. But the evolution from internal billboard to content repository and now to social Intranet has left many organizations behind – particularly in the public sector. Based on his extensive experience working on intranet design and renewal projects throughout the Canadian federal government, Alasdair Stuart-Bell will share selected examples to highlight where the public sector needs to focus its efforts with specific emphasis on governance and user-based design.
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Afternoon Break
2:40pm – 3:00pm
- 3:00pm – 3:25pm

Trust, Tasks, And Twitter: What Social Cognition Research Tells Us About Working Together
Stowe Boyd
Research in recent years has shed new light on the biochemistry and
cognitive psychology of human interaction, with some startling and
often counter-intuitive findings. Why does adding smart people to small
groups not improve performance? Why are short-term, ‘Hollywood’-style
projects so effective? How does sharing task progress lead to
happiness? What are the benefits of having friends at work? Does
Twitter make people smarter? Stowe will walk through a broad
collection of research on social cognition, and show how social tools
seem natural because they line up with the structure of our minds and
innate social connection.
- 3:25pm – 3:50pm

Motivating your users: strategies for intranet adoption
Gentry Underwood
If there’s one lesson that pioneers in social intranets have learned, it’s that you can’t force people to share. Sharing is a voluntary act, not one that’s mandated. In the modern era of Enterprise 2.0 and systems of engagement, adoption is king and compliance is dead. So how do you motivate your users to participate? What techniques work to get people using your social intranet? Listen to some practical advice from collaboration and knowledge sharing expert Gentry Underwood on how to get more people using your intranet. - 4:10pm – 4:30pm



Wrap Up & Closing Remarks
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Appetizers & Cocktails
Spend an evening getting to know the speakers and conference attendees. The party’s on us — at one of Vancouver’s most popular spots. Please RSVP to carolien@thoughtfarmer.com for details.
From 6:00pm
Here's what attendees in 2010 had to say:
Dion Hinchcliffe
@dhinchcliffe
Stephen Lamb
@SEE_EYE_OH
Bevin Hernandez
@bevinhernandez
Steven Lee
@ToyotaStevenLee